Oliver McCabe joined Independent Irish Health Foods (IIHF) in July 2017 as Sales, Marketing and Events Executive to promote and increase awareness of the company’s extensive range of brands in the independent health food sector in Ireland. Previously, Oliver was instrumental in transforming his family’s business, Select Stores in Dalkey, Co. Dublin, into a thriving independent health food store. As a result, he’s passionate about the role the independent health food store can play in educating and inspiring customers to make healthy lifestyle choices. In addition, as a chef, food writer and end user, he is keenly aware of the importance of having high quality food products of good provenance widely available through ethical supply chains and is eager to bring this knowledge to bear in his IIHF role.
Since the release of his cookbook, The Fuel Food, in January 2016, Oliver has contributed to many media publications. He has worked with Bairbre Power and Katy McGuinness of the Irish Independent on food topics such as children’s cookery, mental health and food, and food trends.
Along with appearances on TV3’s Saturday AM and Sunday AM live shows, Oliver has also shared his foodie advice on Newstalk FM, East Coast FM, 2FM and Sunshine Radio. He was a food columnist for ‘Magpie Magazine’ and ‘Irish Parent Magazine’ and has contributed to Image Magazine, Image.ie and Food & Wine Magazine. Oliver’s motto is ‘Every healthy customer has a wealthy soul’.
Oliver will be appearing at the live cookery demo stage on Saturday September 8th and Sunday, September 9th at the Vitality Expo and showing how to prepare simple healthy food for all the family.